STUDIO IXCOLLECTIVEBecome a partner
Studio IX Collective stage programming
Partnership + Sponsorship Opportunities

Turn Live Moments Into
National Impact.

Studio IX Collective gives brands a year-round platform at the intersection of women's sports, entertainment, culture, business and live experiences.

From full-series ownership to individual tentpole events and exclusive category partnerships, each opportunity combines premium onsite integration with USA TODAY media, custom content, social amplification and measurable results.

Request the Partnership Deck Discuss a Custom Partnership
Sponsorship Overview

Four ways to partner.

Premier Opportunity

Series Presenting Partner

$1M

Includes ALL annual Studio IX Collective events (at least 6)

The highest level of ownership across the complete Studio IX Collective series, combining prominent brand positioning, content integration, social amplification, live experiences and USA TODAY media support.

  • Full-series recognition
  • Proposed “Presented by [Brand]” designation
  • Series-wide category exclusivity
  • Proposed guaranteed media delivery of 15M impressions
  • Year-round custom storytelling
  • Preferred activation and hospitality access
Explore Presenting Partnership

Official Category Partner — Series

$300K

Exclusive ownership of an approved category across participating Studio IX Collective events, supported by media, storytelling, social content and recurring experiential integration.

  • Series-wide category exclusivity
  • Official category designation
  • Proposed guaranteed media delivery of 8M impressions
  • Two custom branded content features
  • Recurring activation opportunities
Explore Series Category Partnership

Individual Event Partner

$100K per event

A high-impact partnership centered on one Studio IX Collective tentpole, combining onsite visibility with USA TODAY media, custom content and social/video amplification.

  • Official Event Partner designation
  • Proposed guaranteed media delivery of 3M impressions
  • Custom content and edited video
  • Onsite activation
  • Social amplification and hospitality
Explore Event Partnership

Official Category Partner — Event

$50K per event

Exclusive category ownership around one selected event with media support, content integration, social amplification and an onsite presence.

  • Event-level category exclusivity
  • Proposed guaranteed media delivery of 1M impressions
  • Branded content or video integration
  • Product integration and sampling
  • VIP and hospitality opportunities
Explore Event Category Partnership
Package Details

Everything included, line by line.

Includes ALL annual Studio IX Collective events (at least 6)

The highest level of ownership across the complete Studio IX Collective series, combining prominent brand positioning, content integration, social amplification, live experiences and USA TODAY media support.

Presenting Partner Rights + Branding

  • Proposed designation as “Studio IX Collective Presented by [Brand]”
  • Presenting Partner recognition across all approved Studio IX Collective events
  • Prominent logo integration across series marketing, event materials and the Studio IX Collective digital presence
  • Recognition across pre-event, onsite and post-event touchpoints
  • Presenting Partner designation within applicable sponsored social and video creative
  • Category exclusivity across the complete series
  • Rights to reference the Official Presenting Partner designation in approved brand marketing
  • Preferred activation and hospitality opportunities at participating events

USA TODAY Media

  • Three First Impression Takeovers across USA TODAY Sports and applicable Studio IX environments
  • One Entertainment Front Takeover aligned with a cultural or sporting moment that engages female audiences
  • Three Desktop Gravity and Mobile Paramount Takeovers across USA TODAY Studio IX and relevant content fronts
  • Rotational Paramount targeted to women's sports and culturally engaged sports audiences across the USA TODAY Network
  • Cross-platform rotational takeovers across applicable Sports Media Group properties, including For The Win
  • Cross-platform rotational takeovers across USA TODAY Entertainment
  • Run-of-site media across the USA TODAY Network
  • Geo-targeted media amplification surrounding individual event markets
  • High-impact media surrounding Studio IX Collective content
  • Dedicated Studio IX Collective digital hub or landing environment
  • 100% paid share of voice across the Studio IX Collective hub during defined event flight windows
  • 100% share of voice across select Studio IX Collective content pages
  • Sponsorship of Style Meter during Red Carpet Awards Season
  • One themed USA TODAY Play trivia activation, such as “Red Carpet vs. Arena”
  • Cross-promotion of Studio IX Collective content through USA TODAY Entertainment
  • Applicable newsletter and native media placements across USA TODAY Studio IX and USA TODAY Entertainment
  • Opportunity for targeted DMS/email activation based on available audience segments
  • Proposed guaranteed media delivery of 15M impressions

Custom Content + Storytelling

  • One hero branded video connecting the complete series
  • Three custom branded content features tied to mutually aligned themes
  • Up to six onsite interviews with participating athletes, executives, creators and cultural leaders
  • Brand executive integration into one custom Q&A or thought-leadership feature
  • Opportunity to develop a recurring branded storytelling franchise
  • Brand-supported event recap and insights storytelling
  • Opportunity to integrate approved brand research, executive voices and brand perspectives
  • Approved content available for amplification through the brand's owned channels

Social + Video

  • Eight social posts across applicable USA TODAY Studio IX, USA TODAY Sports and USA TODAY Entertainment handles
  • Eight to ten short-form social and video cutdowns captured across the series
  • Brand handshake and tagging where applicable
  • Collaborative-post opportunities where platform functionality and guidelines allow
  • Paid boost support across up to three selected assets
  • Short-form distribution across applicable Studio IX and USA TODAY Sports social channels
  • Up to two LinkedIn thought-leadership posts
  • Rights to reshare approved published assets

Live + Experiential

  • Presenting Partner recognition across participating events
  • Preferred branded activation footprint, subject to event-specific inventory
  • Product integration, sampling and experiential opportunities where appropriate
  • Brand executive or talent participation within applicable programming
  • Opportunity for a custom fireside chat, panel or branded conversation, subject to programming approval
  • VIP and hospitality allocation, subject to availability
  • Preferred access to Studio IX Collective networking and client-hospitality moments

Measurement

  • Full post-program performance recap
  • Media impressions and delivery
  • Video views
  • Social reach and engagement
  • Content engagement
  • Click-through performance
  • Event and activation reporting where available
  • Market-level performance around applicable event cities
Contact us for more
The Power of the Series
0

Major Events

12 Months

of Brand Storytelling

100M+

Potential Impressions Across Media, Broadcast, Digital, Social, Creator and Partner Ecosystems*

National

Media & Content Visibility

One

Integrated Partnership

*Potential reach represents estimated cumulative exposure opportunities across participating media, broadcast, social, creator, talent, event and partner channels and is not a guarantee of impressions or audience delivery.

Media

National visibility, broadcast surfaces and editorial storytelling.

Content

Creator-led, talent-hosted programming built across the full year.

Experience

Live activations, hospitality and rooms that shape the industry.

One partnership. All year.

More Than Sponsorship

Your brand doesn't just appear. It becomes part of the story.

Broadcast + Media

Potential integration into Studio IX Collective broadcast and media coverage surrounding the seven-event series.

  • Broadcast visibility
  • On-camera brand presence
  • Event coverage
  • Interview environments
  • Media integrations
  • Event recap coverage
  • Digital distribution
  • National storytelling opportunities

All media/editorial integrations remain subject to applicable editorial standards, approvals and final media plans.

Creator Content

Studio IX Collective brings together athletes, creators, hosts, executives and influential personalities throughout the series.

  • Creator-led social content
  • Talent-hosted videos
  • Behind-the-scenes storytelling
  • Reels and short-form video
  • Road-to-event content
  • Partner integrations
  • Collaborative social campaigns
  • Branded interview content
  • Talent amplification

Live Experiences

Physical environments designed for brands to be experienced, not just seen.

  • Custom brand activations
  • Hospitality
  • VIP experiences
  • Product demonstrations
  • Sampling
  • Gifting
  • Executive dinners
  • Private gatherings
  • Consumer engagement
  • Custom installations

Access + Relationships

Select partnership levels can include curated introductions, VIP access and intimate networking opportunities surrounding the series.

  • Athletes
  • Creators
  • Media personalities
  • Founders
  • Executives
  • Investors
  • Industry leaders
  • Cultural figures
The Series In Action

This is what power looks like.

Real moments from proven Osprey Collective and SEICON experiences — inspiring the next generation of girls in sport while women take the charge on stage, on track and on air.

Next generationWomen take the chargeCulture in motionBuilt for legacy
Young girl with a medal at an Osprey Collective event
Inspiring the next generation
Women leaders on stage at an Osprey Collective panel
Women in sport take the charge
Broadcast reporter on course at a golf activation
National media moments
Guests on the Osprey Collective step-and-repeat
Premium brand environments
Attendees at the Modern Luxury x Osprey golf event
Community that shows up
Fireside conversation at an Osprey Collective event
Stories worth telling

Powered by the collective

Osprey Collective
SEICON
USA TODAY Studio IX
0M+

Potential cumulative impressions across the Studio IX Collective media, broadcast, creator, talent, digital, social, event and partner ecosystem.

Instead of relying on a single event or a single social post, Studio IX Collective gives brands repeated opportunities to be seen — across an entire year of moments, media and storytelling.

Premium branded interview set and lounge activation
Brand Visibility

From screen to stage.

Your brand can live across the complete Studio IX Collective experience — before, during and after each event.

Event signageStage brandingStep-and-repeat / logo wallsStudio IX Collective loungesInterview setsDigital screensVIP environmentsPartner wallsWeb app visibilityEvent collateralSocial graphicsSelect media assetsProduct placementBranded installations
12 Months of Content

The event is the moment. The content creates the year.

Pre-Event
AnnouncementsCreator ContentTalent StoriesPartner CampaignsRoad-to-Event Content
Live
BroadcastInterviewsStage ProgrammingBrand ActivationsSocial ContentVIP Experiences
Post-Event
HighlightsRecapsCreator AmplificationInterviewsSocial DistributionNext Event Storytelling
Partnership Levels

Choose the altitude of your partnership.

Principal Partner

$1M+One Exclusive Opportunity

The highest commercial partnership within Studio IX Collective.

  • Premier year-long partnership
  • Presence across all seven events
  • Highest level of brand positioning
  • Category exclusivity
  • Premium broadcast and media integration opportunities
  • Custom year-long content strategy
  • Creator and talent integrations
  • Signature branded content property
  • Premium event branding
  • VIP hospitality
  • Executive integration
  • Custom experiential activations
  • Curated access
  • First right of renewal
  • Bespoke national partnership strategy
Discuss Principal Partnership
Signature Platform

Founding Series Partner

$750,000Limited to 2–3 Partners

A year-long strategic partnership rather than traditional sponsorship.

  • All seven Studio IX Collective events
  • 12-month partnership
  • Category exclusivity
  • Premium brand positioning
  • Broadcast and media visibility opportunities
  • Creator content
  • Talent integrations
  • Custom social storytelling
  • Event signage and logo coverage
  • Stage and lounge visibility
  • VIP access
  • Custom activations
  • Product integration
  • Curated introductions
  • Executive participation opportunities
  • Partner web presence
  • First right of renewal
One Ownable Signature Platform

Each Founding Partner has the opportunity to create an identifiable, recurring property within Studio IX Collective.

  • The [BRAND] Women Who Lead Series
  • The [BRAND] Performance Lab
  • The [BRAND] Future of Women in Sport
  • The [BRAND] Studio IX Interview Series
Become a Founding Partner

Presenting Series Partner

$300,000
  • Seven-event presence
  • Full-year brand association
  • Prominent logo coverage
  • Select media integration opportunities
  • Creator content opportunities
  • Social amplification
  • On-site activations
  • VIP hospitality
  • Product integration
  • Select talent opportunities
  • Digital/web app visibility
  • Curated networking
Discuss This Level

Official Series Partner

$150,000
  • Presence across all seven events
  • Official Series Partner designation
  • Logo visibility
  • Event branding
  • Digital visibility
  • Select creator/social integration
  • Product integration
  • VIP access
  • Activation opportunities
  • Partner web presence
Discuss This Level

Supporting Series Partner

$75,000
  • Seven-event association
  • Supporting Partner designation
  • Logo coverage
  • Web app visibility
  • Select event visibility
  • Product placement/gifting opportunities
  • Social acknowledgment
  • Partner access to select experiences
Discuss This Level
Category Ownership

Own your category.

Select Series Partners can secure category exclusivity across the complete Studio IX Collective season — preventing competing brands within their designated category from participating at the same partnership level.

Automotive /Financial Services /Private Aviation /Technology /Luxury /Fashion /Beauty /Wellness /Travel /Hospitality /Beverage /Mobility /Consumer Products /Professional Services /Automotive /Financial Services /Private Aviation /Technology /Luxury /Fashion /Beauty /Wellness /Travel /Hospitality /Beverage /Mobility /Consumer Products /Professional Services /
Check Category Availability
Potential Partner Categories

Categories open across the series.

Automotive + Mobility
Beauty + Skincare
Apparel + Fashion
Financial Services
Technology
Tech
Beverage + Hydration
CPG + Food
Travel + Hospitality
Health + Wellness
Sportsbook + Gaming
Retail + Commerce
Luxury
Athletic Footwear + Equipment
Build Your Own Platform

Don't just sponsor our platform. Build something within it.

Studio IX Collective can work with major partners to create a proprietary activation or media property that lives across multiple events throughout the season.

Branded interview studio

Creator content series

Women's leadership award

Executive dinner series

Performance or wellness lab

Founder conversations

VIP hospitality suite

Future of Women in Sport initiative

Community impact program

Custom broadcast/content series

Seven Events. 12 Months.
Millions of Connections.

Partner with Studio IX Collective to put your brand inside the conversations, experiences and stories shaping the future of sports, entertainment, leadership and culture.

Become a Partner Request the Partnership Deck

Principal, Founding and category-exclusive partnerships are limited.

Let's Build a Partnership That
Lives Beyond the Event.

Tell us about your brand, your audience and what you want to accomplish. Our team will identify the right event, content platform and partnership structure for your goals.

Request the Partnership Deck Schedule a Conversation
Sponsor Inquiry

Start the conversation.

All commercial integrations, sponsorship designations, inventory and event rights are subject to final USA TODAY and event-partner approval. USA TODAY editorial coverage and editorial decision-making remain independent and at the discretion of USA TODAY editorial teams. Custom and branded content will be clearly identified and produced in accordance with applicable USA TODAY commercial content standards.

Partnership Inquiries