STUDIO IXCOLLECTIVEBuild the partnership
Studio IX Collective
A Nationally Visible Platform

Three Partners.
One Powerful
Platform.

The Osprey Collective, SEICON, and USA TODAY Sports' Studio IX are coming together to create Studio IX Collective — a year-round platform for women across sports, leadership, innovation, media, and culture.

Explore the PartnershipView the Event Timeline
Osprey Collective
SEICON
Studio IX

Partner logo lockup

Formula 1 COTAF1 Las VegasNational Finals RodeoSuper Bowl WeekSEICONUSA TODAY SportsStudio IXThe Osprey CollectiveFormula 1 COTAF1 Las VegasNational Finals RodeoSuper Bowl WeekSEICONUSA TODAY SportsStudio IXThe Osprey CollectiveFormula 1 COTAF1 Las VegasNational Finals RodeoSuper Bowl WeekSEICONUSA TODAY SportsStudio IXThe Osprey Collective
Why We Collaborate

Together, we can build
something bigger.

01
LOGO

The Osprey Collective

Talent, programming, brand partnerships, live events, creators, and production.

02
LOGO

SEICON

Sports, entertainment, innovation, founders, executives, and industry relationships.

03
LOGO

USA TODAY Sports' Studio IX

National storytelling, media credibility, editorial coverage, video, and distribution.

Together, we create a nationally visible experiential, content, and sponsorship platform.

What We Are Creating

Studio IX
Collective

A year-round platform combining live events, original content, athlete and executive storytelling, sponsor activations, hospitality, youth impact, and national media coverage.

Events
Content
Talent
Sponsorship
Community
Impact
How We Create

Revenue & Visibility.

Revenue

I
  • 01Annual platform sponsors
  • 02Event presenting sponsors
  • 03Category partnerships
  • 04Branded content
  • 05VIP hospitality
  • 06Ticketing
  • 07Brand activations
  • 08Talent and creator campaigns

Visibility

II
  • 01USA TODAY Sports coverage
  • 02Editorial features
  • 03Video interviews
  • 04Social content
  • 05Athlete and creator amplification
  • 06Event photography
  • 07Sponsor storytelling
  • 08Year-round content distribution
Year One

The Event Timeline.

Proven Osprey experiences, now expanded through Studio IX Collective.

EVENT / 01

Formula 1 · COTA

Her Track

A youth-led motorsport and STEM initiative featuring young female drivers, girls in sports, mentorship, fundraising, track participation, panels, interviews, sponsor activations, and USA TODAY Sports coverage.

Her Track
Formula 1 · COTA
EVENT / 02

Formula 1 · Las Vegas · SEICON

The Vegas Experience

A premium sports, entertainment, fashion, hospitality, and content experience featuring women in motorsport, athletes, creators, executives, and brand partners.

The Vegas Experience
Formula 1 · Las Vegas · SEICON
EVENT / 03

National Finals Rodeo

Her Arena

A celebration of women across rodeo and Western culture, hosted by Bonnie-Jill Laflin, with athletes, ropers, barrel racers, trainers, fashion, music, panels, interviews, and sponsor activations.

Her Arena
National Finals Rodeo
EVENT / 04

Super Bowl Week

Power, Play & Purpose

A women-centered leadership and hospitality experience bringing together athletes, team executives, media personalities, founders, creators, and brand leaders.

Power, Play & Purpose
Super Bowl Week
EVENT / 05

SEICON

The Annual Home

The annual home of Studio IX Collective, featuring a dedicated stage, women's lounge, panels, fireside conversations, podcasts, networking, sponsor activations, and live content capture.

The Annual Home
SEICON
Year-Round Content Engine

One engine.
Constant output.

STEP 01

Live Events

STEP 02

Interviews & Content

STEP 03

USA TODAY Distribution

STEP 04

Sponsor Visibility

STEP 05

Community Growth

EditorialVideoSocialPodcastsPhotographyBranded Storytelling
Final Vision

We are not building separate events.

We are building the platform where women take center stage at the world's biggest moments.

The Lockup

The Osprey Collective
SEICON
USA TODAY Sports' Studio IX

Together, we create Studio IX Collective.

Build the Partnership